Speakers

Rui Zheng

Senior Engineer Leader of IP Team

Dongfeng Commercial Vehicle

Personal Profile

Senior Engineer and Lead of the Intellectual Property Team at Dongfeng Commercial Vehicle Co., Ltd.; appointed IP expert of the China Society of Automotive Engineering. With solid expertise in R&D project development, design, and project management in the automotive field, as well as extensive experience in long-term intellectual property planning, portfolio development, and management. Established and nurtured the company's first team of IP engineers, and led the development of IP processes and management systems tailored to the characteristics of an automotive enterprise. Through a holistic "macro-operation" approach, he has implemented long-term IP strategies that support the cultivation and enhancement of the company's innovation competitiveness.